Meet The Owner
Get To Know Anthony LaBarbera
Anthony has spent more than 26 years working in home improvement, helping homeowners protect and take pride in one of their biggest investments, their home. As the owner of Rhino Shield Texas, he has dedicated the last 15 years to building a company centered on honest service, dependable workmanship and exterior coating solutions designed for the Texas climate.
Before launching Rhino Shield Texas, Anthony spent more than a decade with Sears Home Improvements, where he learned firsthand how much homeowners value straightforward communication, quality work and products that truly hold up over time. That experience helped shape the way he approaches both leadership and customer relationships today.
Built Around Long-Term Protection, Not Quick Fixes
Anthony’s interest in exterior coatings started with a simple idea: homeowners deserve solutions that last. In Texas, constant heat, UV exposure, storms and humidity can wear down traditional exterior paint quickly. That’s why he became passionate about helping homeowners find durable exterior ceramic coating systems designed to provide long-term protection and curb appeal.
Rather than focusing on high-pressure sales tactics, Anthony believes in helping homeowners understand their options, ask questions and feel confident about the decisions they make for their property. His approach is rooted in transparency, realistic expectations and treating customers the way he would want his own family treated.
Growing Rhino Shield Texas Through Experience & Relationships
Over the years, Anthony has helped Rhino Shield Texas grow into a respected name in exterior ceramic coatings throughout Austin, San Antonio, Boerne, Helotes, New Braunfels and nearby communities. Under his leadership, the company has earned multiple industry recognitions, including Best Dealer recognition along with High Growth and Gold Quality Awards.
Most recently, Rhino Shield Texas was recognized as the Best Painter of 2026 in Converse, Texas, reflecting the company’s ongoing commitment to craftsmanship, professionalism and customer care.
In addition to his experience in exterior coatings, Anthony brings a strong background in sales leadership, customer relationship management and business growth. Even as the company has expanded, his focus has remained the same, delivering quality work while building lasting relationships with homeowners and his team.
Outside Of Work
When he’s not working with homeowners or leading the Rhino Shield Texas team, Anthony enjoys riding Harley-Davidson motorcycles, fishing and spending time with his family. Those hobbies reflect the same values he brings to his business every day: authenticity, balance and appreciating meaningful connections with the people around him.